Why Wendy’s in Canada has given its iconic red-headed mascot gray hair

New York

The Wendy’s mascot has a new hairdo on its Canadian social media websites – all in support of a person of the nation’s veteran journalists.

The rapidly food stuff giant’s Canada device posted a new profile photo on its Twitter feed Thursday that gave Wendy’s legendary purple pigtails a light grey shade. The organization posted the image, with the hashtags #LisaLaFlamme and #NewProfilePic and the caption “Because a star is a star regardless of hair color,” working with two star emojis. It had additional than 45,000 likes on Saturday.

LaFlamme labored at Bell Media as a reporter and news anchor on CTV National News for more than 30 yrs, the very last 11 as its anchor. This month, she exposed that she was told on June 29 that her contract was ending, bringing her vocation at the network to a unexpected close.

In an August 15 movie posted to Twitter, LaFlamme reported she was “blindsided” by the conclusion to allow her go, and that it was “crushing to be leaving CTV in a manner that’s not my choice.”

The news that her deal was not renewed has acquired considerable blowback in Canada, with statements that her final decision to quit coloring her hair blonde in the course of the pandemic was a important aspect in the company’s determination. “At 58, I still assumed I’d have a whole lot much more time to tell additional of the stories that affect our each day lives,” LaFlamme stated in the video.

In a assertion, Bell Media’s President and Main Govt Officer Mirko Bibic claimed LaFlamme’s hair colour experienced nothing to do with the company’s final decision to enable her go. “That is not the case,” he mentioned, adding that the business is applying an impartial evaluate.

CNN has achieved out to Bell Media for remark.

A Bell Media government, Michael Melling, is using a depart from the corporation soon after The World and Mail reported that he questioned who accepted the choice to “let Lisa’s hair go gray.” Melling, vice president of Bell Media, CTV’s mum or dad corporation, began heading the news division in January. He was the 1 who knowledgeable LaFlamme that she would no more time maintain her job on the newscast.

Wendy’s is not the only brand name in Canada to clearly show its aid for LaFlamme. Although the previous information anchor was not especially pointed out in it, Dove Canada introduced a campaign very last 7 days asking its followers to switch their profile pics to greyscale, and donated $100,000 to an business advocating for inclusive workplaces for women.

The Sporting activities Illustrated Swimsuit Twitter account retweeted its go over of this year’s swimsuit edition that includes Maye Musk, Elon Musk’s mom who also has grey hair, with the remark that “We’re heading grey with @Dove in assistance of girls aging confidently on their have phrases.”

Dove’s Canada Twitter acount responded to the Wendy’s tweet with a person of its have: “Looks Stunning, Wendy!” it suggests, with the hashtag #KeepTheGrey. It experienced virtually 6,000 likes on Saturday.

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