Tesla sends cease and desist to billionaire running smear campaign

Tesla has despatched a stop and desist to billionaire Dan O’Dowd’s Dawn Task, which is currently running a smear marketing campaign from Tesla’s Comprehensive Self-Driving Beta.

Before this yr, we reported on Dan O’Dowd, a self-described billionaire and founder of Eco-friendly Hills Computer software, a privately-owned company that can make running systems and programming instruments.

O’Dowd had introduced a Senate campaign in his residence point out of California, but the tech government manufactured it quite crystal clear that he is building it a solitary-issue campaign, and that difficulty is Tesla’s Complete Self-Driving plan.

Below the defense of political adverts, he invested various million dollars in an advertisement campaign to assault Tesla’s Whole Self-Driving Beta program with the aim of owning it banned from general public roadways in the US.

Even while O’Dowd has lost his senate work, the campaign proceeds under the title “The Dawn Project” and continues to attack Tesla.

Earlier this month, the marketing campaign introduced a new advert named “The Hazards of Tesla’s Complete Self-Driving Program,” in which they showed footage of an in-residence examination demonstrating a Tesla Design 3 on FSD Beta hitting a little one dummy.

The future day, Electrek posted a report that poked key holes in the advertisement, and the report that the Dawn Project launched at the exact time supposedly incorporates the methodology of the checks driving the advert.

We highlighted the truth that the real ad in no way showed them activating FSD Beta and instead, it reveals the driver attempting to activate it and failing.

There is also a warning notify that appears on the display of the Tesla in the course of the advertisement and on supplemental footage released by The Dawn Task. The resolution of the movie is conveniently as well lower to browse, and The Dawn Project refused to reveal the inform soon after a request for remark.

We also pointed out inconsistencies involving the check final results and the extra footage that The Dawn Undertaking release of its tests the place we can see that FSD Beta was activated, but that footage somehow did not make the advert.

The Dawn Job and O’Dowd individually refused to response our questions about those significant inconsistencies. Rather, O’Dowd took to Twitter to assert that I “fabricated” my tale that pointed inconsistencies in their very own checks:

He even known as me or anybody questioning his take a look at a “moron”:

Now we find out that Tesla sent a stop and desist letter to The Dawn Venture and O’Dowd personally.

In the letter, Dinna Eskin, Esq., Sr. Director and Deputy Common Counsel at Tesla, eviscerates O’Dowd for “disseminating defamatory information and facts to the community about the abilities of Tesla’s Comprehensive Self Driving (FSD) (Beta) engineering.”

She asks him to acquire down the video clip and pull the adverts dependent on it, which are functioning nationally, together with a few other things:

  1. Quickly cease and desist the dissemination of all defamatory commercials
  2. Right away get rid of the films beneath the caption “Test Track” from The Dawn Venture
    web site and any web site where by you or The Dawn Project disseminated a duplicate
  3. Concern a community retraction of all defamatory and fake statements in 24 several hours of receipt of this
  4. Disclose all resources of funding for the purported “tests” in the industrial, which includes no matter if
    any campaign cash were being utilised or whether or not you were being funded by Tesla’s competitors
  5. Disclose all regarded regulatory organizations that endorsed your tests methodology and/or

The letter incorporates obscure threats of lawful actions if he chooses not to comply. O’Dowd by now verified he does not program to comply.

In the letter, Tesla references our report on the ad:

In distinction, your screening and methodology have currently gained swift and general public rebukes from a number of resources. For instance, the professional you introduced claims that the assessments proven had been executed with Tesla’s FSD Beta engaged. But Electrek reported that your our possess videos obviously display that FSD Beta was not engaged at instances. In the same way, Electrek reviews that The Dawn Undertaking manipulated its movie right after currently being confronted with the defamatory character of its advertisement. Despite your distinct knowledge of the misleading character of the advertisements, you continue to boost and disseminate these advertisements on various mediums.

Tesla CEO Elon Musk also retweeted our posting even nevertheless he even now technically blocks equally myself and the Electrek account on Twitter:

O’Dowd identified as Musk a “coward” for sending his lawyers immediately after him.

Musk has recently announced that Tesla is making a “hardcore litigation department” with the aim of combating back from individuals attacking the firm.

You can examine the comprehensive cease and desist letter that Tesla despatched to O’Dowd right here.

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