Smartphone Sales in China Hit Nearly a Decade Low in Q2 2022: Counterpoint

Smartphone income in China have slid by 14.2 % yr-on-12 months (YoY) in the next quarter 2022, according to Counterpoint Research’s Current market Pulse Support. Honor is mentioned to have doubled their handset revenue in the exact interval, generating it the only brand name that claimed a YoY raise. Chinese cellphone brand name, Realme, reportedly saw a minimize of 44.3 % YoY. In comparison to the 1st quarter of 2020, the profits in China are 12.6 p.c decreased. The report added that very last time the China’s smartphone income have been lower than this was in the fourth quarter of 2012.

In accordance to a report by Counterpoint Research’s Sector Pulse Services, the smartphone revenue in China have strike almost a 10 years minimal. The YoY revenue in the South-East Asian country have dipped 14.2 p.c in the 2nd quarter of this year. The previous time the sales were underneath this mark was in the fourth quarter of 2012, when the Apple iphone 5 was introduced. In this quarter, the gross sales have reportedly plummeted 12.6 % in comparison to the 1st quarter of 2020.

In accordance to Counterpoint’s Senior Analyst Ivan Lam, offered the low income volume variety for Q2 (2nd quarter) 2022, the smartphone income are predicted to rebound in the upcoming quarter. He also claimed that it might be challenging to make the condition greater in the 2nd half when in comparison to final yr.

Though, the sector as a complete has witnessed a decrease, Honor is the only manufacturer that saw a YoY boost in smartphone product sales. In accordance to the report, this can be attributed to the truth that the enterprise has expanded its offline existence in China. The organization is claimed to have doubled their YoY smartphone product sales in the quarter.

Investigate analyst at the corporation, Mengmeng Zhang, mentioned that for the duration of the quarter, Vivo preserved its leadership. “The mid-to-significant-end S12 series assisted Vivo get a fantastic share in the $250-$399 (around Rs. 19,900 – Rs. 31,800) phase. Sub-brand iQOO also been given positive market feedback, especially from more youthful customers,” he mentioned. As for each the report, Realme observed a fall of 44.3 % in income in China.

In the meantime, sales of Apple have been described to be comparatively fantastic bolstered by the Iphone 13 sequence in Q2 2022 in China. Xiaomi witnessed an raise in gross sales in June for the reason that of Redmi K50 and Take note 11 series.

Counterpoint report talked about that the foldable smartphone profits in the to start with half of 2022 have surpassed that of 2021. Huawei direct the phase in H2 2022, followed by Samsung and Oppo.


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