MOSCOW: Re-branded as Stars Coffee, the successor of Starbucks welcomed its 1st site visitors in Moscow on Friday just after the Seattle-primarily based coffee store chain withdrew from the Russian current market over the conflict in Ukraine.
Professional-Kremlin rapper Timati and Russian restaurateur Anton Pinskiy obtained Starbucks’ Russian functions in July and gave it a new identify less than the slogan “bucks is long gone, stars keep”.
“Why STARS? The new model unites the stars of the gastronomic market,” the new entrepreneurs of the espresso chain said on their web page which also attributes its new logo.
Looking extremely related to it predecessor, the logo replaces Starbuck’s legendary twin-tailed mermaid with a woman sporting a conventional Russian headdress, the kokoshnik.
Patrons will find common caffeinated drinks on the menu but no Starbucks-patented Frappuccinos.
The new chain will also carry on the Starbucks custom of writing customers’ names on cups when getting their order.
Starbucks temporarily shut its 130 coffee stores in Russia at the begin of Moscow’s February armed service intervention in Ukraine, later asserting that it will forever depart the Russian current market soon after approximately 15 yrs.
The espresso shop chain joined an exodus of brands quitting Russia about the Ukraine offensive, which include rapidly-food stuff big McDonald’s that was also re-opened with a new identify and emblem.
The entrepreneurs of Stars Espresso claimed that all of the chain’s areas across Russia will be opened by the conclude of September.
Most of them will keep on being espresso retailers, when some will develop into eating places.
They also mentioned that some 80 p.c of Starbucks’s 2,000 workers in Russia opted to stay right after the change of hands.