Former iMore leader Rene Ritchie joins Google as YouTube Creator Liaison

Rene Ritchie, the previous Editor-in-Chief of iMore, has been hired by Google to be YouTube’s new Creator Liaison.

Ritchie, who went unbiased and designed his personal Apple-focused YouTube channel for the final two yrs, formerly held a lot of roles in the technological know-how and media market. As he clarifies, he “worked in product or service marketing and advertising and tech media, [and] posted his 1st video in 2008.” He took to Twitter (and YouTube of training course) to make the official announcement. 

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What does a YouTube Creator Liaison do?

According to Ritchie, his purpose at Google as YouTube Liaison involves advocating for…properly, YouTubers! He clarifies that. even though he will not be dealing with specific creator support, he will work to serve as a voice for creators within the corporation by itself, advocating for their needs and needs from YouTube.

In addition, Ritchie states that he will also be “encouraging creators to improved understand how YouTube functions, educating, empowering, and most of all, listening.”

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Ritchie just isn’t the initially man or woman from iMore to be a part of one particular of the significant engineering corporations. Serenity Caldwell and Lory Gil, equally previously iMore, inevitably joined Apple to enable operate the Apple Developer and Apple Assistance plans.

You can view Ritchie’s announcement video, which functions a quantity of other YouTube creators like MrBeast, MKBHD, iJustine, Jenna Ezarik, Thomas Frank, and a lot more. Check it out underneath:

Ritchie suggests that his position at Google is in addition, not a substitute, to his personal YouTube channel. The creator claims that he will continue on to get the job done on this channel as properly — something all of us in the Apple neighborhood are sure to be grateful for.

It’s generally fantastic to see a former member of team iMore make an influence on the know-how industry from in, and Ritchie is surely a person we can all belief to do just that.

From all of us at iMore, congratulations Rene!

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